Whatagraph Alternative: What to Do Now That It Starts at €699/month

Whatagraph used to be the mid-priced option in agency reporting. That era is over: as of July 2026, its entry plan — Max — is €699 per month, billed annually. That's roughly €8,400 a year, committed up front, before you generate a single report. If you're reading this, there's a decent chance you just saw that number on a renewal quote.

This post is an honest look at what to do about it. We'll cover what Whatagraph genuinely does well, who its new pricing actually makes sense for, what a flat-rate alternative looks like in practice, and — importantly — the cases where you should stay put and pay the €699.

First, credit where it's due

Whatagraph didn't raise prices because the product got worse. It moved upmarket because the product grew into a genuine data platform:

• ·Cross-channel data blending. Whatagraph can merge metrics from multiple platforms into unified widgets and cross-account views — closer to a lightweight data warehouse than a report builder. It even transfers marketing data to BigQuery.
• ·Genuinely beautiful visual reports. Its reports and live dashboards have long been some of the best-looking in the category, with 55+ integrations feeding them.
• ·Unlimited users and reports. On paid plans you're not metered on seats or report volume — only on connected source accounts (“credits”).

So this isn't a takedown. For a 50-person agency or an in-house team consolidating marketing data across dozens of accounts, €699/month can be entirely rational. The problem is everyone else.

The pricing math, honestly

Two things about Whatagraph's current pricing hit small and mid-sized agencies hardest. First, the headline number: €699/month is about $750/month, or roughly $9,000/year. Second, the structure: it's billed annually only, and capacity is metered in source credits — one credit per connected data account. A typical client with GA4, Google Ads and Meta Ads consumes three credits, so the 50-credit Max plan realistically covers 15–17 clients before you're into the custom-priced Prime tier.

Whatagraph pricing based on the Max plan (€699/month billed annually, 50+ source credits), correct as of July 2026 and subject to change. Client estimates assume ~3 connected sources per client. Verify current pricing at whatagraph.com/pricing.

The dollar gap is stark, but the annual commitment is the sharper edge. A monthly tool that doesn't work out costs you one month. An annual contract that doesn't work out is a line item you resent for eleven more. For an agency with 8–20 clients whose deliverable is a monthly report, paying a data-platform price for a reporting deliverable is the definition of over-buying.

What flat-rate reporting looks like

Metriqs charges $49/month for up to 10 clients and $99/month for unlimited clients, billed monthly (or annually with 2 months free — your choice, not a requirement). There are no source credits: every plan includes all six integrations — Google Analytics, Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and Google Search Console — for every client. Adding a client or connecting another ad account never changes the invoice.

The philosophical difference matters more than the price. Whatagraph is platform-first: you build cross-channel views, and reports flow out of the platform. Metriqs is deliverable-first: the product is the branded monthly PDF that lands in your client's inbox automatically, with your logo on the cover and an AI-written executive summary up front. Connect your platforms, add a client, and the report generates itself — setup is measured in minutes. You can see the output by downloading the sample PDF or watching one build in the live demo — no signup for either.

The AI executive summary: the page clients actually read

Most clients don't read the charts. They read the first paragraph, skim the numbers, and reply “great, thanks”. Every Metriqs report opens with an executive summary written by AI from the actual report data: what improved and by how much, what's driving results, the one area to watch, and a recommended next step. You review and can edit it before it goes out — but you're editing a solid draft instead of writing from scratch at 9pm on the last day of the month.

Run your own numbers

Move the slider to your client count and see what switching actually saves at your size:

When you should stay with Whatagraph

An honest comparison cuts both ways. Stay where you are if any of these apply:

• ·You use it as a data platform, not a report tool. Cross-channel blending, BigQuery transfers, org-wide dashboards — Metriqs doesn't do any of that, and doesn't try to.
• ·You rely on its long tail of integrations. Whatagraph connects to 55+ platforms. Metriqs deliberately covers six — the core stack most digital agencies report on monthly. If your reports lean on niche sources, check the list before going further.
• ·€699/month is genuinely small next to the time it saves you. At 40+ clients with a dedicated reporting function, platform economics can work. This post is for the agencies where it doesn't.

How to evaluate the switch without risking anything

If the renewal quote is the thing that hurts, the evaluation takes about an afternoon:

1. Download the sample report and hold it next to what you send today. If it isn't client-ready for your roster, stop there.
2. Skim the feature-by-feature comparison against your must-have list — especially integrations.
3. Run two or three real clients through a 14-day trial in parallel with your current setup for one reporting cycle. Send both reports internally and let your account managers pick.

Frequently asked questions

All Whatagraph pricing referenced in this post is based on publicly listed pricing (Max plan, €699/month billed annually, 50+ source credits), correct as of July 2026 and subject to change. Whatagraph is a trademark of its respective owner; Metriqs is not affiliated with or endorsed by Whatagraph.